Released on: November 20, 2007, 8:01 am

Press Release Author: Tiffany Richardson

Industry: Telecommunications

Press Release Summary: Frost & Sullivan Acknowledges Sangomas Customer and Sales
Strategy-based Growth in the Enterprise Voice Communication Market

Press Release Body:
Palo Alto, Calif. - November 20, 2007 - Frost & Sullivan selected Sangoma
Technologies Corporation as the recipient of the 2007 North American Frost &
Sullivan Growth Excellence Award in the enterprise voice communication market.
Sangoma has amply demonstrated an ability to leverage unique opportunities such as
open-source telephony in a mature, yet rapidly evolving market and translate it to
accelerated revenue growth.
With the advent of VoIP, Sangoma found that it could easily make use of its data
communication products, experience, and expertise in the voice communication market.
Initially meant to be an additional revenue stream, the voice business now accounts
for a large percentage of the company's revenue.
The nascent open-source telephony movement gathered steam around the same time that
Sangoma made a foray into the voice communication market. At that time, among
various emerging open-source solutions, the Asterisk movement was growing in
popularity, with Digium being the only provider of hardware supporting Asterisk
deployments. Sangoma realized the opportunity to provide high quality hardware for a
movement that could significantly impact the business telephony landscape.
\"Sangoma's focus on high-quality, enterprise-grade hardware in the data
communication market enabled it to position itself as a provider of hardware that
was needed for a business-grade Asterisk deployment,\" says Frost & Sullivan Industry
Analyst Krithi Rao. \"With Asterisk gaining momentum in business-grade deployments,
Sangoma has been able to leverage that momentum.\"
Sangoma's top-notch product quality has reduced turn-key solution vendors' support
issues that they experienced with other hardware manufacturers. This has, in turn,
allowed them to continue to focus on launching more novel products and competing
with proprietary telephony vendors.
\"Sangoma's level of commitment in catering to the open-source telephony market is
unique compared to other incumbent hardware vendors that only occasionally address
the needs of this market,\" notes Rao. \"While many of its hardware counterparts focus
on specific open-source telephony projects, Sangoma's products can work with
multiple open-source telephony initiatives including Asterisk, FreeSWITCH,
CallWeaver, and Yate.\"
In order to support the constantly evolving open-source telephony software that
includes new features or bugs with every release, hardware vendors have to react
quickly and make necessary modifications to their hardware connectivity products.
Sangoma can effectively address this challenge due to its products' unique modular
architecture where the core of the product can remain the same and changes can be
made to an abstracted \"daughter\" layer.
In Q2 2007, Sangoma declared a phenomenal increase of 95 percent in revenue over Q2
2006. Although, not quite as impressive, it still notched up a substantial 68
percent growth in Q3 2007 over Q3 2006. In most quarters, sales to the open-source
telephony market accounted for most of the growth. The company reported almost 40
percent growth from 2005 to 2006 accelerating to 72 percent growth in 2007.
Each year Frost & Sullivan presents this Award to the company that has demonstrated
excellence in implementing and sustaining growth through unique growth strategies.
Frost & Sullivan, through this exhaustive selection process, seeks to identify a
company that has exhibited excellence in all its functional areas, resulting in
sustained financial growth.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional
and global markets for demonstrating outstanding achievement and superior
performance in areas such as leadership, technological innovation, customer service,
and strategic product development. Industry analysts compare market participants and
measure performance through in-depth interviews, analysis, and extensive secondary
research in order to identify best practices in the industry.
About Sangoma Technologies Corporation

Founded in 1984, Sangoma Technologies Corporation is a leading provider of PC-based
telephony hardware and software products for proprietary and open source based
telephony solutions. The company develops and manufactures voice and data
communication products including the industry-leading series of Advanced Flexible
Telecommunications (AFT) PCI cards. Sangoma Technologies Corporation is publicly
traded on the TSX Venture Exchange (TSXV: STC - News). Additional information on
Sangoma can be found at: www.sangoma.com


Web Site: http://www.sangoma.com

Contact Details: Tiffany Richardson
TRichardson@mrb-pr.com
732-758-1100 x101